Culinary tourism, a new trend where travelers specifically seek out destinations and activities that offer eating and drinking experiences, has become one of the fastest-growing and most dynamic segments of the travel industry. According to the International Culinary Tourism Association, more consumers are traveling to various destinations just to experience the food and drink, thanks to the steady increase in interest of food channels, travel shows featuring local and regional cuisine and food blogs.
A 2013 study by Mandala Research, a hotel, travel and tourism market research firm, found that among over 2,000 U.S. leisure travelers surveyed, 30 percent singled out the availability of culinary activities as a “key reason” to take at least one trip in the 12 months prior. As a result, culinary tourists now make up 47 percent of all U.S. leisure travelers and spend more than non-culinary tourists – an average of $123 daily on food and drink expenditures, versus $80.
So what draws these “foodies” to travel across the globe? Travelers want to connect with their food, and experiencing the local fare provides them with great insight into the local culture, giving them a truly authentic experience. Culinary tourism also gives travelers the opportunity to learn about local food trends, cooking techniques and food history, while also getting the chance to explore the area where they’re visiting. As such, travelers have flocked to farmer’s markets, foodie tours and local cooking classes, all in search of an experience that’s educational, yet unforgettable.
If you’re looking for a memorable culinary experience, are interested in taking a cooking class, or just want to learn more about farm-to-table cuisine, contact Lajollacooks4u, San Diego’s premier team building and cooking events company, today at www.lajollacooks4u.com.